We built Lauren O & Co, a North Carolina event planning business, over a decade ago with curiosity as our why and creativity as our way—and while our portfolio and accolades have expanded ten-fold since then, we still lean into those same two traits every single day.
We’re deeply invested in knowing your story—because we believe it’s the only way we can create something singularly spectacular on your behalf… and because we truly care. From your favorite childhood memories to the pop-culture style moments that speak straight to your soul—we’ll unearth the gems that define you, and then use all of that goodness to curate an inspired event experience that radiates your personality.
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tell me more
will always start with yours.
The Pages & Publications our Parties have Graced
Lauren O'Brien
Lauren believes that at the heart of every extraordinary event is a strong, reliable team of vendors. Her expertise extends beyond planning; she is deeply committed to fostering connections within the wedding industry, ensuring that creative entrepreneurs have the support they need to succeed at the highest level.
Beyond her work, Lauren is a devoted wife to Sean and a proud mom to Evan and Maia. When she’s not orchestrating exquisite weddings or cultivating industry relationships, you can find her binge-watching TV with Sean, indulging in reality TV without him, and cheering on her kids at their sporting events.
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At Lauren O & Co., efficiency is at the heart of everything we do—because luxury should never mean wasted time. We are dedicated to delivering seamless, elevated experiences with precision and purpose, ensuring every detail exceeds even the highest expectations.
Founder | Creative Director
Lauren O’Brien is a premier luxury wedding planner renowned for her discerning eye, impeccable execution, and unflinching “tell it like it is” approach. With over a decade of experience curating extraordinary celebrations, she specializes in crafting bespoke, high-touch weddings that reflect her clients’ unique love stories with sophistication and intention.
In 2012, Lauren launched Lauren O & Co., a firm dedicated to redefining luxury by ensuring that all couples—especially those historically underrepresented in high-end wedding spaces—receive the elevated, deeply personal experience they deserve. Her dedication to excellence and inclusivity has earned her national recognition, with features in Martha Stewart Weddings, Style Me Pretty, and other leading publications.
As a respected industry educator and mentor, Lauren is the Director of Education for the North Carolina WIPA chapter, an educator for Refine for Wedding Planners, and a WeddingPro Mentor. She has also been a featured guest on the Ask the Planner podcast, where she shares her insights on planning luxury weddings and building a thriving vendor network.
Transforming discerning dreams into remarkable revelry across Raleigh, North Carolina & beyond
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You deserve everything
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Here’s how we give it to you…
Our Driving Promises
We’re here to help
(and then some)
Step away from the spreadsheet and get back to celebrating.
We’re here to put the planning back in wedding planning. While we love luxe wedding design and are known for building some seriously show-stopping events from the ground up—here, logistics always come first. After all, what good is a stunning celebration if it didn’t deliver an extraordinary guest experience?
In logistics we trust
Smooth Celebrations
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Ours is a deeply personal design journey that puts you and yours front-and-center. From the initial concepts we present—to the details that make the final cut—everything our team does is informed and inspired by you. The end result? A luxe event that honors your love story, puts Pinterest to shame, and leaves your guests raving.
Intentionality over empty trends
Personalized Design
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You don’t spend 13 years as a wedding planner and not learn how to make the process incredibly efficient. From impactful meetings with clear objectives—to defined deadlines that keep you on track—ours is a high-efficiency, low-stress process where everyone has a clear understanding of their role and responsibilities.
Every minute matters
Impactful planning
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Website & Brand Design by Harper Maven
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