Goodbye Luxe Event Planning and hello Lauren O Events! I can’t believe 2014 is more than half over. Although it’s been very quiet on the blog and even quieter on Facebook. We are back with a new look and location!! Read on to see our new look and find out all the exciting details of our new home on tomorrow’s blog post.
When I launched Luxe Event Planning in 2012 I had no idea about branding, marketing or what an ideal client was. I knew I wanted to plan events and figured that would be all I need. Boy was I wrong, dead wrong! In the world of weddings there is competition, very fierce, very established, and highly recognizable competition. In order to turn your passion into profit, you have to clearly define what makes you special and have a strong brand that truly represents who you are as a person. That is what allows people to connect with your business and ultimately book you over someone else. Defining your brand also helps you clearly identity your ideal client.
As 2013 wore on and I failed to close lead after lead (I’m being honest y’all, I heard so many no thank yous from brides in 2013 that I was ready to close up shop) I began thinking about my business and questioning – “Does this brand really represent who I am?” The answer was no.That was a defining moment for me. I cried, I got angry and then I got my ish together and decided to put it all out there. People would get all of me – the split personality Gemini, the girl from the North End of Hartford who replaces the ER on words with an A (I say Heatha, lol), the conservative girl who likes the trends but knows she looks best in a classic black dress, the comedian, the God fearing woman, Sean’s wife, and Evan’s Mom. For the first time in my life, I am exposed and I kinda like it.
I chose Golden Fox Designs to handle the rebrand of my company because their designs married the classic with the trendy. I wanted a company that understood me and right away…they did!
In my questionnaire I explained myself this way:
“I love a perfectly tailored dress, makeup, big hair, stilettos, purses and sparkle. But I also have an edge, I like big gold earring hoops, rap music and trashy reality TV. I am a Gemini, I am an extrovert, and I stand out. I like to be the center of attention and I haven’t met a person that I couldn’t engage in a conversation. I want the website to capture that. I want Lauren O. Events to reflect who I am. I’m glamorous, I’m feminine but strong and I’m classic but edgy. I want to attract customers who appreciate and recognize good style without compromise. I want to attract customers who are tired of chevron and burlap and want elegance and shine.”
When that didn’t scare them off, I knew we were the perfect match. lol I began the rebrand in February of 2014 and after many late nights and endless back and forth emails, she is finally complete!!! I am so in love with this brand. That beautiful logo is a replica of my fancy signature. Purple is my favorite color and gold is my favorite metallic. Everyone knows that I am born on the same day and year as Prince William, and if you don’t know now you know *in my Notorious B.I.G. voice*. The crown is my way of representing my royal lineage. Wills and I are very, very distant cousins…
I hope you all fall in love with the brand as much as I have and refer me to your peeps. Sorry, not sorry. Take your time and click around on the website. It’s about 90% done, I’m still adding pictures here and there. Enjoy the new look and take these last few months of the year to focus on being authentically you!! Gold hoop earrings and all!
Ladies and gentleman I give you Lauren O Events!!!