The New Lauren O Events

The day is finally here! I get to show you all what I have been working on behind the scenes for months. Our new brand and website are officially live!! Before I get into the gorgeous details of the brand and website I must first talk about why, after only a year or so, I decided to refresh the brand.

To put it simply, my old brand just wasn’t 100%…Lauren O… and it took me some time to realize that. For months after the launch I felt a strong disconnect between who I was and the couples I’d like to work with and the visual aspects of my brand. It also didn’t help that the designer I’d work with took many liberties with reusing elements very similar to my brand in the design of other planner’s websites. I stumbled across two websites very close to my own and was even accused of stealing the brand from another planner who was not aware of the designer’s misdoings. So, it was definitely time for a rebrand!

The beginning of this year I joined a Facebook group for creative women and began reading their stories and checking them out a bit. I came across a post from a branding and web design business, With Grace and Gold and I began looking the ladies behind the biz. As I followed their work and learned a bit more about their passion for building intentional and authentic websites for small business owners I knew that I’d found the people to help guide me through the rebrand process.

I contacted Kelly & Andra, the ladies of With Grace and Gold and began the journey towards building a brand and business authentic to who I am. After many months and tons of emotional emails, sorry Kelly & Andra, I am so happy with the end result and I’m truly excited to premiere this custom and chic website and brand design.

Here’s a peek at all that went into the last seven months of hard work.

First The Brand Board. Who doesn’t love animal print, gold and shiny things!

LO Portfolio7

From there Kelly & Andra designed a logo and nailed it based on my very detailed description of “swirly, fancy font.” 😉

LO Portfolio3

From there we moved into the meat of the website, a custom homepage, a visually appealing portfolio and branded social media along with matching stationery. And we are mobile friendly, responsive and look amazing regardless of what device you are viewing the website on!

LO Portfolio2LO Portfolio5LO Portfolio4LO Portfolio1

I truly can’t thank With Grace and Gold enough. I am so excited for 2016 and can’t wait to get back to blogging and sharing my world with all of you.

Until next time, happy planning!